Case study header

Type: Capstone
Stage: Growth
Loop: Retention, Engagement
Primary metric: 7-day reorder 12% → 25% (projected)
Proof: PRD, Prototype, Analysis
Link: https://swish-habit-boost.lovable.app/
Note: Capstone case study (not affiliated with Swish)
Validation method: user interviews (post-order pain: increasing delivery time, soggy food, lack of custom instructions) + prototype walkthrough

Swish — Retention Strategy (Capstone Project)