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WhatsApp India (teardown) — smart muting for business messages
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Case study header
- Type: Teardown
- Stage: Growth
- Loop: Retention, Engagement
- Primary metric: Block Business rate −15% (target)
- Proof: PRD, Prototype, Analysis
- Link: https://wa-prototype.lovable.app
- Note: Independent teardown (not affiliated with WhatsApp)
WhatsApp India — Smart Muting (Marketing vs Utility)
- Problem (Context + Pain)
- User segment (MECE + chosen focus)
- What I validated (Head of Product lens)
- Solution / MVP (Quick wins)
- Why this is privacy-first (E2EE intact)
- Metrics & guardrails (PM-style hierarchy)
- Prototype (Shippable screens)
- Source notes
- Reflection