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WhatsApp India (teardown) — smart muting for business messages

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Case study header

• Type: Teardown
• Stage: Growth
• Loop: Retention, Engagement
• Primary metric: Block Business rate −15% (target)
• Proof: PRD, Prototype, Analysis
• Link: https://wa-prototype.lovable.app
• Note: Independent teardown (not affiliated with WhatsApp)

WhatsApp India — Smart Muting (Marketing vs Utility)

• Problem (Context + Pain)
• User segment (MECE + chosen focus)
• What I validated (Head of Product lens)
• Solution / MVP (Quick wins)
• Why this is privacy-first (E2EE intact)
• Metrics & guardrails (PM-style hierarchy)
• Prototype (Shippable screens)
• Source notes
• Reflection